Toyota Sunrise deal

It’s not easy to stand out on a day like Black Friday. So to create attention for Toyota’s exclusive lease deals, we decided to get out of bed before everyone else did. Introducing: the Sunrise Deal.

We started Black Friday pitch black with a livestream on Facebook. As the sun rose, a Toyota Aygo became visible, including an exclusive code on the number plate. Only via this code the first few people could claim the deal. A simple livestream that resulted in thousands of people watching at 6 in the morning, Toyota selling cars – while others where still fast asleep – and the deal being sold out in 7 seconds. 


Concept at Etcetera, produced together with Metropolis.

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