Ben – Talk to my parents
The huge amount of hours we spent on our phones take their toll on family life, as a lot of children suffer from a lack of attention from their parents.
For telecom provider Ben, we created a Google Assistant application that gives kids a voice when parents don’t listen. Kids can simply ask Google to help them out – Google Assistant then interrupts the parents and confronts them with their behaviour. By giving this voice technology a new purpose, we turned the medium that was the problem, into the solution.