TUI Fly Hidden messages

Many know Tui as a travel company offering all-in holidays. In this case, Tui wanted to promote a less-known proposition of theirs: the possibility to book just a flight via TuiFly.

Nowadays, people interested in booking just a flight often search for their own accommodation on Airbnb, which involves a lot of browsing through interiors on the platform. That’s where we caught their attention, by secretly hiding Tui messages in the interiors. Without Airbnb knowing. 

Messages in interiors on Airbnb

Silver at Youngdogs x TuiFly pitch.

take me back