Bol.com Christmas House

Prepping for the holidays? Online retailer bol.com has all you need: Christmas trees, decoration, cooking utensils, presents and much more. Yet customers visit the store with a specific product in mind, and leave without realising bol.com has over 16.000.000 more products to offer.

By building a cosy Christmas House, we turned the monotonous shop into a digital content platform full of inspiration. We filled the house with tailor-made content using products from bol.com, relevant for specific audiences and brought to their timelines at exactly the right time.

Campaign strategy and concept by Etcetera, produced together with Born05, VICE and Lukkien. Awarded with a silver SpinAward and nominated for a Webby.


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